Vegan and Cruelty-Free Formula
Highly Pigmented Semi-Permanent Colors
Non-Damaging & Deeply Conditioning
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I bought this color and blue velvet, mixed them together, and put them all over my hair to cover up fading color from several months before. This was my first time using this brand and I was not disappointed. I reapplied every 2-3 weeks (which I will gladly do if it means less damage for my hair).