Vegan and Cruelty-Free Formula
Highly Pigmented Semi-Permanent Colors
Non-Damaging & Deeply Conditioning
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This is the longest purple dye has ever lasted in my hair. I've had this dye in for 2 months and it still hasn't fully washed out. The fading process is very pretty, after 2 months it's a nice silvery-purple. I mixed it with Nightshade and Magic Salem to create a really nice dark purple color. Going to purchase more to refresh the color!