Vegan and Cruelty-Free Formula
Highly Pigmented Semi-Permanent Colors
Non-Damaging & Deeply Conditioning
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This product is magic! I bleached my hair so I could make sure my hair would take the lavender (Lunar tides as well) I was going for. With having medium brown hair, the blonde was very yellow as a result. After one use of the Lunar white, my hair looked like a natural blonde, something I've never been able to do myself. Incredible! And only 35 minutes. This is the best neutralizer if you are going blonde.
I only left this on my freshly bleached hair for about 4-5 minutes. My hair turned lilac. It definitely did not work as a toner. I would buy it if I wanted pastel purple hair. But not as a toner.