Vegan and Cruelty-Free Formula
Highly Pigmented Semi-Permanent Colors
Non-Damaging & Deeply Conditioning
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Overall, very nice formula and the pigmentation was very bright. The color wasn't quite what it was being advertised as; it has more of a purple undertone to it and not the vibrant strawberry/raspberry pink color that is being shown on the swatches. It is very long lasting, and will withstand my abusive hair washing 1-2 times per week. No need to bleach out the color if you're not a fan of a certain color -- I accidentally removed the color from my hair while swimming in the ocean! TIFU because I forgot my hair was colored. Oops :(