PLUM PURPLE

26 Reviews
Dark and luscious, our deep colors feature deep velvet tones that are highly pigmented to last long and create richer tones. 

Plum Purple is a one-of-a-kind highly pigmented dark magenta dye.


Water/Aqua/Eau, Cetyl alcohol, Stearyl alcohol, Behentrimonium chloride, Glycerin, Stearalkonium chloride, Cetrimonium chloride, Carthamus tinctorius (hybrid safflower) seed oil, Sorbic acid, Hydrolyzed oat protein, Hydrolyzed rice protein, Phenoxyethanol, Parfum/Fragrance, May contain: CI 51004, CI 52015, CI 42600, CI 42510, CI 42520, CI 48056, CI 50240, CI 110825, CI 11270, CI 480539, CI 42525, CI 21000, CI 42000, Solvent Black 32, Basic Yellow 40, CI 48013, CI 48016, CI 56059, CI 12250, CI 60730, HC Blue 15, Basic Red 51, Basic Orange 31, Basic Yellow 87, CI 12719
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Plum Purple
Water/Aqua/Eau, Cetyl alcohol, Stearyl alcohol, Behentrimonium chloride, Glycerin, Stearalkonium chloride, Cetrimonium chloride, Carthamus tinctorius (hybrid safflower) seed oil, Sorbic acid, Hydrolyzed oat protein, Hydrolyzed rice protein, Phenoxyethanol, Parfum/Fragrance, May contain: CI 51004, CI 52015, CI 42600, CI 42510, CI 42520, CI 48056, CI 50240, CI 110825, CI 11270, CI 480539, CI 42525, CI 21000, CI 42000, Solvent Black 32, Basic Yellow 40, CI 48013, CI 48016, CI 56059, CI 12250, CI 60730, HC Blue 15, Basic Red 51, Basic Orange 31, Basic Yellow 87, CI 12719

product features

  • EXCLUSIVE

    Vegan and Cruelty-Free Formula

  • LONG LASTING

    Highly Pigmented Semi-Permanent Colors

  • REPAIR

    Non-Damaging & Deeply Conditioning

27 Reviews
4.9 100% of reviewers would recommend this product
5 ★
89% 
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4 ★
11% 
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Filter Reviews:
K
03 March 2025
Kylara SVG verified by SHOP
United States

worked incredibly on my unbleached hair, definitely buying again!!!

V
24 November 2024
Vicky
United States

amazeballssss

Gorgeous pigmented hair dye!! I used magic charm dye to get a more burgundy purple shade. Also love the sticker they sent with the bottle🥰

S
26 August 2024
Sara SVG verified by SHOP
United States

Beautiful color, but definitely came out red plum!

M
17 August 2024
morgan
United States

absolutely my favorite

Best color for my skin tone! Never going back to a normal dye!! My hair does not take color well and will usually completely bleed out in a week or two. This color lasts me months! I usually leave the dye in my hair under a beanie (with a shower cap) for about two hours. I have bought this dye for over a year now and it never disappoints

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