Vegan and Cruelty-Free Formula
Highly Pigmented Semi-Permanent Colors
Non-Damaging & Deeply Conditioning
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The dye was a really vibrant dark mauve, I loved the color and it went on over my level 10 blonde really well. Not patchy. However like other reviewers have said, there was no ‘smoky’ tones to the color whatsoever. I thought maybe they’d come through when it faded a bit but it just faded to a very bright cool tones pink. Beautiful throughout the whole process but not like the swatches advertised on the site.
I have used so many different brands and colors in my hair throughout the years. This one is by far my favorite! My hair feels great and the color lasts much longer. I also love how it fades into a pinkish, rose gold (on my lighted hair pieces) Just love it!