Vegan and Cruelty-Free Formula
Highly Pigmented Semi-Permanent Colors
Non-Damaging & Deeply Conditioning
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The color itself is so lovely! the packaging is adorable and its just what i wanted! but no one warned JUST how much it stains...everything is coated in a nice layer of blue from my face, body, shower, its all just blue lol. so choose your battle if you think its worth it, i jsut dyed it so idk how long it will last but its been a time getting it out of things. ive tried lots of different brands and nothing has ever stained things like this not even true blacks. but overall its a very solid product!