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TRUE LUST
TRUE LUST
TRUE LUST
TRUE LUST
TRUE LUST
TRUE LUST
TRUE LUST
TRUE LUST
TRUE LUST
TRUE LUST

TRUE LUST

28 Reviews

$12.99

Bright and vivid, True Lust is a vibrant red with pink and orange undertones. Highly pigmented to create long-lasting, glowing color you're sure to fall in love with <3


Water/Aqua/Eau, Cetyl alcohol, Stearyl alcohol, Behentrimonium chloride, Glycerin, Stearalkonium chloride, Cetrimonium chloride, Carthamus tinctorius (hybrid safflower) seed oil, Sorbic acid, Hydrolyzed oat protein, Hydrolyzed rice protein, Phenoxyethanol, Parfum/Fragrance, May contain: CI 51004, CI 52015, CI 42600, CI 42510, CI 42520, CI 48056, CI 50240, CI 110825, CI 11270, CI 480539, CI 42525, CI 21000, CI 42000, Solvent Black 32, Basic Yellow 40, CI 48013, CI 48016, CI 56059, CI 12250, CI 60730, HC Blue 15, Basic Red 51, Basic Orange 31, Basic Yellow 87, CI 12719
Selected color:
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True Lust

Other Colors

Water/Aqua/Eau, Cetyl alcohol, Stearyl alcohol, Behentrimonium chloride, Glycerin, Stearalkonium chloride, Cetrimonium chloride, Carthamus tinctorius (hybrid safflower) seed oil, Sorbic acid, Hydrolyzed oat protein, Hydrolyzed rice protein, Phenoxyethanol, Parfum/Fragrance, May contain: CI 51004, CI 52015, CI 42600, CI 42510, CI 42520, CI 48056, CI 50240, CI 110825, CI 11270, CI 480539, CI 42525, CI 21000, CI 42000, Solvent Black 32, Basic Yellow 40, CI 48013, CI 48016, CI 56059, CI 12250, CI 60730, HC Blue 15, Basic Red 51, Basic Orange 31, Basic Yellow 87, CI 12719

product features

  • EXCLUSIVE

    Vegan and Cruelty-Free Formula

  • LONG LASTING

    Highly Pigmented Semi-Permanent Colors

  • REPAIR

    Non-Damaging & Deeply Conditioning

Customer Reviews
4.9 Based on 28 Reviews
5 ★
93% 
26
4 ★
7% 
2
3 ★
0% 
0
2 ★
0% 
0
1 ★
0% 
0
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Filter Reviews:
    NA
    16 July 2024
    Nisa A.
    United States

    Will be buying again

    LOVE this product. Easy to apply and color went on evenly and beautifully. Still have very vivid color after 1 week. Only issue is staining in the tub when washing hair still, but this is expected with any red hair dye, and comes out easily with a little bleach.

    Was this helpful?  0    0
    CM
    10 July 2024
    Crystal M.
    United States United States

    Love love love!

    Love it amazing! Perfect red!

    Was this helpful?  0    0
    M
    17 June 2024
    Max SVG verified by SHOP
    United States United States

    A BEAUTIFUL RED. I feel like a vampire hehe Amazing formula as expected from my favorite brand of dye EVER

    Was this helpful?  0    0
    S
    11 June 2024
    Shanny SVG verified by SHOP
    United States United States

    Long time fan, I started with juniper green, this red is really pretty and goes on a little more cranberry on my natural hair, can't wait to try it on bleached

    Was this helpful?  0    0
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