Dark and luscious, our deep colors feature deep velvet tones that are highly pigmented to last long and create richer tones.
Plum Purple is a one-of-a-kind highly pigmented dark magenta dye.
* This is a semi-permanent magenta hair dye * Our dyes are non-damaging and do not require developer. * All our dyes are vegan & cruelty-free! * Each bottle contains 4 oz. of hair dye * Using a tint brush is recommended for even application
Our shades appear different in the bottle than they do on the hair. Please do a strand test before doing an all-over application.