This color was a little more brown than I was expecting. It's still a very nice shade of dark red!!! The formula is very thick, so it is easy to use, and saturates very nicely. It does NOT have an overpowering smell. A very nice subtle smell. I have only had this in my hair for a few days, so I can't speak to its longevity yet. But knowing it's a semi-perminent color, I'm assuming it will fade sooner than later. But I look forward to seeing how the color changes!! So far I really like this brand!

Epic color, not what Your expecting

So I want to leave this review because of two things. First I LOVE this color, it is beautiful and it is so vivid. I do want to admit it is an orange red, I don’t think it looks at all like the swatch on here and that’s a shame cause it’s lovely. Mine always comes out dark burnt orange/copper to an orange red depending on my base

Very good coverage. Stains everything but scrubbing bubbles works pretty good for that.

Beautiful and Rich color!! Very happy with the results and it smells delicious!