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TRUE LUST
TRUE LUST
TRUE LUST
TRUE LUST
TRUE LUST
TRUE LUST
TRUE LUST
TRUE LUST
TRUE LUST
TRUE LUST

TRUE LUST

30 Reviews

$12.99

Bright and vivid, True Lust is a vibrant red with pink and orange undertones. Highly pigmented to create long-lasting, glowing color you're sure to fall in love with <3


Water/Aqua/Eau, Cetyl alcohol, Stearyl alcohol, Behentrimonium chloride, Glycerin, Stearalkonium chloride, Cetrimonium chloride, Carthamus tinctorius (hybrid safflower) seed oil, Sorbic acid, Hydrolyzed oat protein, Hydrolyzed rice protein, Phenoxyethanol, Parfum/Fragrance, May contain: CI 51004, CI 52015, CI 42600, CI 42510, CI 42520, CI 48056, CI 50240, CI 110825, CI 11270, CI 480539, CI 42525, CI 21000, CI 42000, Solvent Black 32, Basic Yellow 40, CI 48013, CI 48016, CI 56059, CI 12250, CI 60730, HC Blue 15, Basic Red 51, Basic Orange 31, Basic Yellow 87, CI 12719
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True Lust

Other Colors

Water/Aqua/Eau, Cetyl alcohol, Stearyl alcohol, Behentrimonium chloride, Glycerin, Stearalkonium chloride, Cetrimonium chloride, Carthamus tinctorius (hybrid safflower) seed oil, Sorbic acid, Hydrolyzed oat protein, Hydrolyzed rice protein, Phenoxyethanol, Parfum/Fragrance, May contain: CI 51004, CI 52015, CI 42600, CI 42510, CI 42520, CI 48056, CI 50240, CI 110825, CI 11270, CI 480539, CI 42525, CI 21000, CI 42000, Solvent Black 32, Basic Yellow 40, CI 48013, CI 48016, CI 56059, CI 12250, CI 60730, HC Blue 15, Basic Red 51, Basic Orange 31, Basic Yellow 87, CI 12719

product features

  • EXCLUSIVE

    Vegan and Cruelty-Free Formula

  • LONG LASTING

    Highly Pigmented Semi-Permanent Colors

  • REPAIR

    Non-Damaging & Deeply Conditioning

Customer Reviews
4.9 Based on 30 Reviews
5 ★
93% 
28
4 ★
7% 
2
3 ★
0% 
0
2 ★
0% 
0
1 ★
0% 
0
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Filter Reviews:
    A
    02 August 2024
    Alex SVG verified by SHOP

    Great pigment smells amazing. Never disappointed

    Was this helpful?  0    0
    MJ
    29 July 2024
    Marcela J.
    Mexico Mexico

    Amazing

    I love buying this shade, is my favorite and it's so pretty ❤️

    Was this helpful?  0    0
    NA
    16 July 2024
    Nisa A.
    United States United States

    Will be buying again

    LOVE this product. Easy to apply and color went on evenly and beautifully. Still have very vivid color after 1 week. Only issue is staining in the tub when washing hair still, but this is expected with any red hair dye, and comes out easily with a little bleach.

    Was this helpful?  0    0
    CM
    10 July 2024
    Crystal M.
    United States United States

    Love love love!

    Love it amazing! Perfect red!

    Was this helpful?  0    0
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